Apple Archives - Iva Boishin

Data Privacy as a Value Proposition

September 3, 2019September 28, 2019 by Iva

Iva

With data breaches consistently making headlines, users are starting to pay attention to their personal data. They are looking for ways to limit the third-party access to their data. This trend is increasing so much so that some companies have started to listen and to take steps to answer user…

Normandie Region, France

August 11, 2019August 12, 2019 by Iva

Iva

Normandie definitely lives up to its reputation of being a gorgeous French region. With its gorgeous falaises (i.e. cliffs) and its quaint villages, it is the perfect escape. While the Mont-Saint-Michel Abbey is the most visited landmark in the region, don't forget to take nice little detours to gems such…

Apple Tries to Create Professional Photographers

July 3, 2018July 1, 2018 by Iva

Iva

Over the years, I have noticed quite a few advertisements by Apple that focus on the superior quality of the Apple camera and filters. In 2016 and 2017, Apple ran worldwide Shot on iPhone campaigns to surprise viewers with the quality that iPhone photos have. Now, Apple is trying to…

Samsung Caters to Your Busy Life

April 10, 2018March 31, 2018 by Iva

Iva

One of the biggest hassles for consumers is dealing with customer service. I'm sure that we have all been frustrated with the automated answer machines that don't understand a single word we say and that we have all had to sit on hold while terribly recorded elevator music plays endlessly.…

Social Media as a Form of Customer Support

September 1, 2017September 26, 2017 by Iva

Iva

As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their experience with the brand. To solve this frustration, companies such as Apple, Samsung and Adobe are meeting customers where they…

Time for a Samsung Rebrand?

November 20, 2016November 24, 2016 by Iva

Iva

With the two Galaxy Note 7 recalls, there have been rumors that the South Korean technology company will be abandoning the Note brand all together. If not done correctly, this could lead to a loss of brand equity and confused customers. If done well though, this might be the first…