Amazon Archives - Iva Boishin

Amazon Fire Forces Users to View Ads

July 31, 2018July 1, 2018 by Iva

Iva

When my Samsung tablet died after eight years of use, I reluctantly agreed with the Best Buy Geek Squad that it was time to let it go. So, I started looking at tablets to replace it. When I looked at the Amazon Fire, I was surprised to find an advertisement…

Pickup Discount to Increase Foot Traffic

November 21, 2017November 21, 2017 by Iva

Iva

In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free or ship to the store with a 4 to 5 percent discount on the price of the item. Obviously, the idea here is…

Amazon and its Expanding Marketing Mix

September 19, 2017September 18, 2017 by Iva

Iva

A company's marketing mix consists of their 4 Ps: Product - What is the company's product? Price - For how much will the product be sold? Place - Where is the company selling their product? Promotion - How is the company raising awareness for the product? Amazon started as an…

Smart Home: New Regulations?

April 13, 2017April 13, 2017 by Iva

Iva

Philip DeFranco brought up the new Burger King commercial on his show tonight. This new Burger Kind commercial engages Google Home, a smart home device, and is stirring up all sorts of reactions. Internet trolls edited the Burger King description on Wikipedia to say the patties include rat meat and…

Economy’s impact on commercials

March 7, 2017March 23, 2017 by Iva

Iva

As the economy worsened in 2007, companies were starting to try to find ways to encourage consumers to keep shopping. Mastercard came up with a brilliant commercial about a boy and his father going to a baseball game. It highlighted the value of father-son bonding and positioned the credit card…

Netflix Offline Access: Why now?

December 9, 2016January 29, 2017 by Iva

Iva

We said "no" but now we change our minds Two years ago, Netflix completely shut down the idea of offering offline shows and movies. So why offer it now? I see three probable reasons: As we are coming out of the recession, more people are traveling. Whether jetting off to…