Bringing customers in-store

In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window displays, some stores have started giving out samples to entice potential customers even before they have entered the store. This perfume shop around the…

Lyon, France

If Paris, Lille and Rotterdam made a love child, Lyon would be the resulting baby. With its three distinct neighborhoods--City Center, Old Lyon and Confluence--there is plenty to explore! Also, if you happen to have money to blow, Lyon is said to be the city with the highest number of…

BNP Wants to Hear from Clients

With the intense competition in the banking sector, companies are looking for ways to retain current and entice future customers. Because interest rates are already at a very low rate and various promotions make banking free (which is not normally the case in Europe), banks are looking for some non-monetary…

Churches Aim to Modernize

While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of modernizing their donation systems. In this current age of digitization, cash is on the decline while credit cards continue to gain popularity. This coupled with the fact that Millennials…