Heineken’s the Chase

The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or persuasion to switch from another brand clearly make this a reminder advertisement. It’s an ad that plays straight to consumers’ excitement about the new movie.…

Coca-Cola Juice Brands

From Coca-Cola's website: "Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality. In 1945, the U.S. Army ordered 500,000 pounds of powdered orange juice from the Florida Foods Corporation, which later renames itself to Vacuum Foods and then finally…

Amsterdam, The Netherlands

While mostly known for its Red Light District, Amsterdam is full of carefully hidden treasures and lesser known charms. Started in the 1000, a fisherman's village was built on the Amstel dam. With the sailors and business though came prostitutes. The government tolerate the sailor's lifestyle because they brought in…

Dresden, Germany

Dresden is a large city in Germany of about 525,000 citizens (2013). It was mostly destroyed during the Second World War. It wasn’t until the unification of Germany in 1994 that serious reconstruction began. Most of the reconstruction was completed in the early 2000s. The city's biggest claim to fame…

Make it Happn

What is great about this ad is that it answers the “why?” It tells the target market, otherwise known as the hopeless romantics, that they should care if they want their life to be like in a movie: boy meets girl and boy falls in love at first sight. It…