Brand Blog Archives - Iva Boishin

IKEA Seeks Customer Opinions

June 25, 2019June 23, 2019 by Iva

Iva

IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave the store. This is very smart for two reasons: (1) your experience is most fresh and top of mind as you are completing it and…

Ventes Privées to Encourage Loyalty Card Subscriptions

June 11, 2019June 23, 2019 by Iva

Iva

To my surprise, sale periods in France are regulated by the government, meaning that companies can only have sales during specific periods decided on by authorities. The goal behind these regulations is to limit competition and to protect companies from having sale wars with their competitors. To the consumer, this…

BNP Wants to Hear from Clients

May 28, 2019June 23, 2019 by Iva

Iva

With the intense competition in the banking sector, companies are looking for ways to retain current and entice future customers. Because interest rates are already at a very low rate and various promotions make banking free (which is not normally the case in Europe), banks are looking for some non-monetary…

Food Cheri Raises Awareness by Giving out Cash

May 14, 2019June 23, 2019 by Iva

Iva

The target market for Food Cheri reflected by this promotion is clear: working professionals who do not prepare their lunch at home. In April, during several working days, representatives of Food Cheri were handing out these carton promotions. Judging by the question on the front of the promotion (What are…

Churches Aim to Modernize

April 16, 2019June 23, 2019 by Iva

Iva

While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of modernizing their donation systems. In this current age of digitization, cash is on the decline while credit cards continue to gain popularity. This coupled with the fact that Millennials…

Microsoft Wants to Get to Know You Better

April 2, 2019April 2, 2019 by Iva

Iva

In today's world, one of the most valuable assets for a company is data. The more data that a company has, the more potential it has to appeal to consumers and earn large revenues. Google and Facebook learned this quickly and now have more data on individuals all over the…

Series Mania Creates Alternative Advertising

March 19, 2019April 2, 2019 by Iva

Iva

In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the noise. As a result, companies need to think of smarter ways to announce their products to those potential customers. The Series Mania event did that by essentially…

Le Printemps du Cinema Parody Trailer

March 5, 2019March 19, 2019 by Iva

Iva

For the past couple of years, BNP--a large French bank--sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. During this three-day event, all participating movie theaters discount their movie prices by about 50%. This event started in 2000 and is likely the reply to many…

Super Bowl Ads 2019: Brands Take on Competitors

February 19, 2019April 2, 2019 by Iva

Iva

As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, Pepsi and Bud Light created commercials that reflect this phenomenon. Pepsi Over the past couple of years, Pepsi has put a lot of effort into partnering…

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