Brand Blog Archives - Iva Boishin

Shocking PSA ads against feminicide

November 26, 2019November 13, 2019 by Iva

Iva

One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a domestic dispute. This is the same number as the total number of deaths for all of 2018. Faced with this increasing rate…

Emotional marketing to entice millennials

November 12, 2019November 14, 2019 by Iva

Iva

Due to the hype of Toms shoes and Patagonia among others, we are all well aware that millennials are highly influenced by products with a cause. While one of the reasons that millennials are so concerned with environmental issues is the current context, it also has a lot to do…

Tencent is Revolutionizing Movie Product Placement

October 29, 2019November 13, 2019 by Iva

Iva

Recently, I heard that a company is creating AI technology that would have the capabilities of placing ads on pretty much any surface in a movie. The company in question is China's Tencent, the country's largest video streaming company. In the very few articles available on the subject, it says…

Text Summarization for SEO

October 15, 2019October 15, 2019 by Iva

Iva

Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so much content being produced on a daily basis, it is becoming humanly impossible to keep up to date. This is an especially important…

Predicting Your Customer’s Next What and When

October 1, 2019October 15, 2019 by Iva

Iva

In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer's journey. Marketing professionals do not only want to know what types of products interest their customers but also when they will need the specific products in question. They want to…

Partnerships to Encourage Tourism Spend

September 17, 2019October 15, 2019 by Iva

Iva

When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, whereby they fail to buy any souvenir because there are simply too many options to pick from. In such cases, partnerships with other tourist services may…

Data Privacy as a Value Proposition

September 3, 2019September 28, 2019 by Iva

Iva

With data breaches consistently making headlines, users are starting to pay attention to their personal data. They are looking for ways to limit the third-party access to their data. This trend is increasing so much so that some companies have started to listen and to take steps to answer user…

Flexible companies survive and thrive in disruptor environments

August 20, 2019August 27, 2019 by Iva

Iva

Companies always strive to be the biggest and the best. The danger of being a big market leader however is that you are less flexible to change. Free mobile realized this when it entered the market a couple years ago; it decided to target the budget-conscious consumer instead of facing…

Using NLP to Better Solve Customer Needs

August 9, 2019August 21, 2019 by Iva

Iva

Every day of our lives, we generate an unimaginable amount of data. A simple call to a service center or interaction with a chatbot is data that can be store and later analyzed to help improve the customer experience. The method used to analyze all of this user input is…

Bringing customers in-store

July 23, 2019August 19, 2019 by Iva

Iva

In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window displays, some stores have started giving out samples to entice potential customers even before they have entered the store. This perfume shop around the…

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