Brand Blog Archives - Iva Boishin

Comparison of AutoML services

May 11, 2021May 16, 2021 by Iva

Iva

As more and more companies try to leverage data science to create more value, platforms such as MLJAR, Google Cloud Platform and Amazon Web Services have created AutoML services to speed up the data science process and reduce the technical skill requirements. Over the next several weeks, I will be…

Why is Responsible AI important?

April 27, 2021May 16, 2021 by Iva

Iva

For years now, professionals from various domains have been warning against the use of Artificial Intelligence without ethics guidelines. Some professionals in the industry claim that it is too soon to be considering ethics and rules given that the actual product does not exist yet while other in the academic…

How does Instagram track your Google Searches?

April 13, 2021May 16, 2021 by Iva

Iva

As personal, internet-connected devices become more ubiquitous in developed countries, companies are getting more skilled in predicting user behavior. Companies, such as Instagram, have gotten so skilled that their personalized recommendations are sometimes eerie. Most people that I have talked to have experienced very targeted ads, often wondering how that…

The Personalization of Streaming Services

March 30, 2021May 16, 2021 by Iva

Iva

One of the major complaints marketers have concerning TV advertising is that they are not sure how effective their ads are for several reasons: (1) it is unclear who is watching, (2) it is unclear how many people are watching and (3) it is not easy, if at all possible,…

Airport Advertising Amid a Pandemic

March 16, 2021May 15, 2021 by Iva

Iva

Recently, I flew back to the US for a couple weeks of vacation with my family. On the way there, I noticed how commercialized the entire experience has become. Many Sci-Fi movies predicted that the future would include all sorts of digital schemes to sell products to consumers. Even though…

Super Bowl Ads Top 5

February 9, 2021May 16, 2021 by Iva

Iva

As per tradition, every year, I take a look at the Super Bowls ads and note the ones that were the best in my opinion. Here is my selection for this year. Happy watching! No 5 : Michelob ULTRA Organic Seltzer | "All-Star Cast" This ad pulled me in due…

Facebook integrates acquisitions causing push back

January 19, 2021May 16, 2021 by Iva

Iva

As I was signing in to messenger, I noticed a new banner at the bottom of the page : Coming soon! Message your Instagram friends right from Messenger. Even though I knew that Facebook had acquired Instagram as well as other social media applications years ago, they had until now…

The Importance of Product Packaging

January 5, 2021May 16, 2021 by Iva

Iva

For this week brand discussion, I wanted to go back to the basics: the 4 Ps. As a refresher, the 4Ps in marketing are: Product, Place, Price, Promotion. These are the four basic levers that a company can use to influence customer behavior. While packaging is not one of the…

Spotify builds loyalty with year-in-review

December 15, 2020December 18, 2020 by Iva

Iva

The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive memory of 2020 for its users. Over the past couple of weeks, Spotify users have been sharing their music year in review curated…

Telmi, BNP bank’s new assistant

December 1, 2020May 15, 2021 by Iva

Iva

On November 25th, one of France's largest banks, BNP, launched a digital assistant to help customers with their questions. As one of the oldest banks in France, founded in 1848, it is viewed as somewhat outdated and behind with the times. Through the use of the Telmi chatbot, the bank…

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