We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Amazon Fire Forces Users to View Ads

When my Samsung tablet died after eight years of use, I reluctantly agreed with the Best Buy Geek Squad that it was time to let it go. So, I started ...

Dyson Hints at Other Products

Recently, on a trip to Philadelphia, I noticed this Dyson AirBlade hand dryer. As I was drying my hands, the little images on the top caught my ...

Apple Tries to Create Professional Photographers

Over the years, I have noticed quite a few advertisements by Apple that focus on the superior quality of the Apple camera and filters. In 2016 and ...

Double Duty Ad: Xfinity X1 and Jurassic World

Xfinity X1 and Jurassic World have partnered up to promote each of their new products. This is a very interesting pair that benefits both partners ...

CPG Companies Focus on Sustainability

#DidYouKnow we’re developing an 100% sustainable plastic bottle with @Danone & Origin Materials: https://t.co/XAqHZhiwz0 #BeatPlasticPollution ...

Coppertone Expanding the Market

This Coppertone sunscreen commercial is so simply and yet very powerful. The first thing that impressed me about this commercial was the fact that ...

Brand Parks to Promote Awareness and Loyalty

In order for a company to be profitable and succeed in a capitalist structure, it needs to offer value to the customer. Sometimes, that value is ...

Teddy Grahams Fuel Science Discover to Fuel Repeat Purchases

On my grocery shopping adventure last week, I decided to fuel the child in me. So I bought some Teddy Grahams. Yet, something looked different. As I ...

Under Armour Tries to Leverage its Network

Under Armour has found it very difficult to break into the mature US sporting goods market, where strong brand loyalties are already established. ...

Nestle to Buy Rights to Sell Starbucks Products

Great now I have to #boycottStarbucks. Shame on Starbucks. — Kellz (@Kellyanne_G) May 7, 2018 Faced with multiple mergers and acquisitions in the ...

Heinz introduces Mayochup

It’s official. #Mayochup will be in stores later this year, and your sauciest suggestions available online. Go to https://t.co/ZOFNuw4ytK to see if ...

Snapchat Advertisers Prompt App Downloads

With its new interface, Snapchat now allows companies to play ads between the user stories. By integrating ads within other user stories, the brands ...