We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

CTAs to Drive Engagement

Getting consumers to your website is only half the battle in marketing. Once there, consumers need to be seemlessly guided through the website in ...

Wix is Bidding on Competitor Keywords

Brands are constantly trying to find ways to outdo each other and gain market share. Ironically, sometimes outdoing the other brand is as simple as ...

Burger King’s Innovation Leads to Awards and Copycats

Burger King’s Google Home commercial won the Direct Grand Prix at this year’s Cannes Festival. Now, you might be thinking: how is that ...

Samsung enlists Samsung Rewards to promote Bixby

Samsung is trying to catch up to Apple’s Siri and Amazon’s Alexa by introducing Bixby. Bixby was already in development when the Samsung ...

Facebook Marketplace: Will it Survive?

Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry ...

Store Brand Camouflage

Can you spot the store brand? I was shopping for shampoo the other day when I came across this shelf. I was wondering why one of the items was not ...

Hershey’s 4th of July Float

This year, I went to DC’s 4th of July parade. Hershey’s had managed to enter a float in the parade. …and that’s all it did. ...

Facebook Messenger Becoming Your Personal Assistant

Whenever we need something, a vast majority of us search it in Google or ask Siri. If we’re hungry, we usually ask Google or Siri to show us ...

The Importance of Data and Analytics

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker, early 1900s While very often used to ...

Marketing in our Everyday Lives

When most people hear marketing, they usually think of manipulation and subliminal messages. I apologize in advance if I’m bursting anyone& ...

Marketer’s Moral Responsibility

Beyond concerns over privacy and psychological influencing, marketers are forced to walk the tight line between funny and insensitive. ...

L’Oréal Takes Advantage of Snapchat Filter Ads

L’Oréal is typically a company that caters to those 35 and older. It is now using a diversification strategy: targeting the 18 to 35 ...